web analytics
icon 1800-982-1384 Call Us Now

Home / blog

Whiteboard Videos

Why Are Whiteboard Animation Videos So Effective?

Whiteboard animation videos have become a popular marketing tool in recent years. There are several reasons for this. For one thing, businesses are finding that videos in general are one of the best ways to connect with audiences. Videos give you a way to combine words and pictures in an entertaining format to explain your product or business. What’s so special, however, about whiteboard animation videos in particular?

Features of Whiteboard Animation VideosThese are simple yet engaging videos that show someone drawing images on a whiteboard or other surface. If you have ever seen such a video, you know that they have a way of capturing your attention. There is something hypnotic about watching the words or images unfold on the whiteboard. This makes these videos an extremely effective tool for anyone trying to deliver a message in a compelling manner.

These type of videos take advantage of the short attention span of the average viewer. By keeping the viewer’s eyes focused on the constantly changing images, it’s possible to keep people paying attention. The animation can be combined with a voiceover to make the presentation even more informative and interesting.

Advantages Over Other Types of Videos

There are quite a few ways to make videos. The most common formats are:

  • Webcam videos, where someone simply speaks into the camera.
  • Videos shot with cameras or phones.
  • Slideshow videos made with a program such as PowerPoint.
  • Slideshow videos made using a service such as Animoto.

All of these types of videos have their uses. However, they also have their limitations. PowerPoint and Animoto videos can be boring, as there are so many of them online and they tend to look similar to one another.

Webcam videos can be good for explaining something, but not everyone is comfortable in front of the camera. Furthermore, shooting such a video at home may not provide you with the most professional looking setting. If you are shooting videos using a camera, you need certain skills, the right locations and possibly even actors. This can be time consuming and expensive.

Benefits of Whiteboard Animation

Whiteboard animation videos allow you to create professional looking videos that have several distinct advantages:

  • No need to appear in front of the camera or hire actors.
  • Whiteboard animation is entertaining and eye-catching.
  • More distinctive and professional looking than slideshow type videos.
  • They provide a good way to explain concepts in a simple, engaging way.

In addition to these advantages, you also gain the benefits that are associated with videos in general. This includes the ability to rank your video in the search engines. This can be done by optimizing it using a relevant and keyword rich title and description.

Whiteboard animation videos can also be used on your own blog or website to explain something about your product, service or business. This is a more entertaining way to convey information than to make people read long blocks of text or even watch a more ordinary type of video that contains nothing but slides or a person talking.

Although whiteboard animation videos are getting more popular, they are still relatively uncommon. This means it’s still possible to use them to brand yourself and give yourself an edge over the competition.

comments powered by Disqus

We've made over 100 whiteboard videos in 2014 alone.
Here are few of our happy clients

Client
  • img

    Amy F., JumpCourse.com

    "WhiteBoard Stories created engaging and informative videos for me with a very short turn-around and with a small budget. I liked the first video so much that I ordered 4 more! I cannot say enough good things about their Customer Service. Adam was super responsive, flexible, and certainly believes that the customer is always right (even when I wasn't). I would use them again in a heartbeat. ".

  • img

    Amy F., JumpCourse.com

    "WhiteBoard Stories created engaging and informative videos for me with a very short turn-around and with a small budget. I liked the first video so much that I ordered 4 more! I cannot say enough good things about their Customer Service. Adam was super responsive, flexible, and certainly believes that the customer is always right (even when I wasn't). I would use them again in a heartbeat. ".

  • img

    Amy F., JumpCourse.com

    "WhiteBoard Stories created engaging and informative videos for me with a very short turn-around and with a small budget. I liked the first video so much that I ordered 4 more! I cannot say enough good things about their Customer Service. Adam was super responsive, flexible, and certainly believes that the customer is always right (even when I wasn't). I would use them again in a heartbeat. ".